Strategies | Stories | Growth
About this initiative
BFSI NXT is reaching out to a select group of technology industry leaders to understand how technology companies strategise, market and grow their business in India’s BFSI sector. The initiative will explore go-to-market strategies, marketing effectiveness, buyer engagement and growth opportunities across banks, NBFCs, insurance companies, fintechs and cooperative banks.
Your perspective will contribute to a BFSI NXT industry insight feature. Selected insights may be featured in a report or related editorial coverage, with attribution as agreed.
The questionnaire
Participants are invited to reply with brief answers or bullet points. The questionnaire should take approximately 5–7 minutes.
- Growth priorities. Which BFSI segments are your primary growth priorities over the next 12–18 months—banks, NBFCs, insurance companies, fintechs or cooperative banks? Why?
- Market entry and positioning. How do you position your solutions to stand out in a competitive BFSI technology market?
- Reaching decision-makers. Which approaches work best for engaging BFSI decision-makers—CXO meetings, account-based marketing, industry events, channel partners, digital campaigns or thought leadership?
- Marketing to revenue. How do you measure the effectiveness of marketing in generating qualified opportunities and contributing to BFSI revenue?
- Winning customer trust. What are the biggest barriers to winning BFSI customers—regulatory concerns, security requirements, integration complexity, pricing, procurement cycles or competition?
- Sales and marketing alignment. How closely do your marketing, sales, alliances and presales teams work together to convert target accounts into customers?
- Emerging opportunities. Which technologies or business priorities do you believe will create the strongest BFSI growth opportunities over the next two years?
- One strategic recommendation. What is the one strategy you would recommend to technology companies seeking to accelerate their growth in the BFSI market?
How responses may be used
Responses will contribute to a BFSI NXT industry insight initiative on go-to-market strategies, marketing effectiveness and growth opportunities. Selected insights may be featured in a BFSI NXT industry report or editorial coverage, with attribution as agreed. Participants are asked to indicate if any response is confidential or not for attribution.
Participate
Technology leaders who wish to contribute can write to BFSI NXT. The feature will be developed into a curated industry report with expert perspectives, recurring themes and practical go-to-market recommendations.
Kailash Purohit
BFSI NXT — Knowledge. Leadership. Transformation.
www.bfsinxt.com
