Personalised Pricing Models Are Reshaping Underwriting

Insurers are moving away from broad, one-size-fits-all pricing toward models that reflect individual risk more precisely, using richer data on health, driving behaviour and lifestyle. This shift promises fairer pricing for lower-risk customers but raises important questions about data privacy and the potential for certain groups to face higher costs. Navigating this transition responsibly will be central to maintaining public trust as underwriting becomes increasingly data-driven.