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Attracting stable, low-cost deposits has become one of the more competitive fronts in the lending business, as institutions look to fund growth without over-relying on wholesale borrowing. Relationship-led savings products, doorstep service and loyalty-linked pricing are being used to win and retain depositors in a market where switching has become easier than ever. The institutions gaining ground are those treating deposit mobilisation as a long-term trust exercise rather than a periodic campaign, recognising that customer retention now depends as much on service quality and digital convenience as on interest rates alone.
