Despite the rise of digital channels, physical branches are not disappearing; they are being redesigned around advisory and complex-service roles rather than routine transactions. Smaller, technology-enabled formats are replacing large legacy branches, allowing institutions to maintain a local presence while shifting cost structures. This hybrid approach reflects a broader recognition that trust-building moments, such as large loan discussions or dispute resolution, still benefit from human interaction, even as everyday banking increasingly happens through mobile apps.
Branch Networks Are Being Reimagined Rather Than Retired
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