Author: Bfsinxt Desk

RBI

Das added, “The emergence of FinTech players and the growing popularity of their innovative products have challenged the existing players in financial services in maintaining their market share, margins and customer base. The incumbent firms are responding to these challenges by adopting various strategies, which include making investments in FinTech companies and partnering with them. They are also enhancing their in-house capabilities to adapt to the new realities.” 

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The world of banking, financial services, and insurance (BFSI) has fast-tracked the adoption of digital technologies over the past two years. With the global population transcending to a more virtual way of life induced by the pandemic, customer self-service utilizing digital banking channels took precedence over erstwhile physical banking and even phone banking. Thriving in this landscape mandated a shift in operating models across multiple areas, including marketing. Going by Dentsu’s Digital Report for 2021, the BFSI sector is said to have accounted for 57 percent of digital media spending. The digital marketing and media landscape is seeing greater dynamism, with consumers…

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