Cashfree, a payment and API banking solutions company, said it is enabling door-step payment collection for DASH, a tech-led go-to-market platform for brands in Tier-3 towns. DASH will be using Cashfree Payments’ point of sale solution, ‘softPOS’, to offer this service to more than 2,000 small merchants in Tier-3 areas.
softPOS is a point of sale (POS) solution which can convert an Android phone into a POS machine. Businesses can use the app to generate UPI QR codes, create payment links, and enable card payments via NFC-based Tap and Pay, and also record and manage cash collections. softPOS also offers payment methods such as wallets, EMI etc. through this solution.
DASH is a technology platform that makes the Tier-3 market more accessible for brands in the FMCG and food commodities segment via its network of digitally connected Demand Aggregators and Fulfillment Partners.
Reeju Datta, Co-Founder, Cashfree Payments said, “Our partnership with DASH illustrates the significance of our softPOS, a cost-friendly alternative to physical POS machines that lets businesses turn any Android phone into a POS device. softPOS has positively impacted DASH’s payments collections process, especially in Tier-3 areas where cash still constitutes a significant portion of the payments made. We’re proud to play a key role in DASH’s vision to make the semi-urban market more accessible for brands.”
Ajay Nain, Founder, DASH said, “We have a unique operating model where we leverage the entrepreneurial spirit of locals and technology to overcome deep-rooted challenges of Sales & Supply for brands. We are growing at a growth rate of 32% CMGR and looking to touch 100 crores in ARR by the end of September, 2022. The growth requires similar scaling in payment collection and we are glad to partner with Cashfree Payments for the same.”