Micro-Insurance Products Reach Customers Priced Out of Traditional Policies

Small, affordable insurance products covering specific risks, such as crop damage or short-term health events, are reaching customers who found traditional annual policies financially out of reach. Distributed often through mobile channels with minimal paperwork, these products are expanding insurance access to previously underserved populations. Insurers succeeding in this space are those willing to accept smaller individual transaction sizes in exchange for meaningfully broader market reach.