Indus Appstore, new Android-based app store from PhonePe, has achieved a milestone by surpassing 100,000 downloads in just three days of launch. Despite this Appstore requiring additional permissions and is to be downloaded from its website, the rapid adoption is indicative of the strong interest and need for an app store that aligns closely with the preferences of the Indian consumer, Phone said in a release.
Akash Dongre, Chief Product Officer and Co-founder of Indus Appstore, said, “We are thrilled and humbled by the overwhelming response to the Indus Appstore. Reaching over a lakh downloads in just three days confirms that India is ready for a homegrown app store that prioritizes the needs of its diverse users and fosters a vibrant developer community.”
The press release said the app developers, tech enthusiasts, and users have actively downloaded the app, recognizing the potential impact of the Indus Appstore on India’s digital ecosystem. Early feedback from users and developers have been overwhelmingly positive.
The zero-commission model, 12 regional language support, and video-led app discovery were particularly
some flag-ship features. Phonepe said, Indus Appstore’s download figures demonstrate a clear demand for disruption and greater choice in a market traditionally controlled by a small number of global players.
Amitabh Kant, G20 Sherpa, Government of India, said, “What we are seeing today is really a demonstration of India’s tech power and its great ability to build a unique innovation. The creation of India’s app store is very timely, it’s very needed. It will bridge the expectations between the developers and app store providers and, by supporting it in 12 languages, I think the Indus Appstore will really strengthen the Android position as a very competitive choice in India.”
PhonePe’s Indus Appstore aims to reach an install base of 500,000 users as soon as possible,
with one million downloads expected shortly after.
