Cashfree Payments, one of India’s leading payments and API banking company, recently announced the launch of ‘BNPL Plus’, which enables businesses to increase the visibility of affordable and flexible payment options to their customers. With ‘BNPL Plus’, customers can easily see payment options like EMI, Pay Later and other attractive offers right upfront on the product display page of direct-to-consumer (D2C) brands, the payment gateway said in a release.
‘BNPL Plus’ seamlessly integrates with the businesses’ website and also by brands hosted on popular platforms like WooCommerce and Shopify. When it’s integrated, ‘BNPL Plus’ uses intelligent personalisation to automatically show customers the most attractive offers and no-cost EMI options. It leverages Cashfree Payments’ industry-leading BNPL suite, which offers 36 different EMI and Pay Later choices, the firm said in the press release.
Akash Sinha, CEO and Co-Founder, Cashfree Payments said, “We are excited to introduce ‘BNPL Plus’, a solution that enhances India’s digital shopping experience and unlocks greater value for D2C businesses. In a competitive market, Indian sellers require extensive tools and a seamless customer journey to support their high-quality products. ‘BNPL Plus’ tackles the issue of large upfront payments for customers, a concern that often leads to cart abandonment. This widespread issue results in businesses losing over 30% in annual sales revenue. ‘BNPL Plus’ revolutionises the discovery and offering of affordable payment options, creating a seamless and successful online shopping experience.”