Public lender, Bank of Baroda (Bank), recently launched the ‘bob World Kisan’ app – a one-stop solution for farmers for all their agricultural needs. bob World Kisan is a holistic platform that helps in digitising the agroeconomic journey by offering new-age solutions related to agri- financing, insurance & investments; mandi services such as monitoring of crop prices; agri advisory services like weather forecasting, monitoring crop health and other value-added services including buying of agricultural inputs & hiring of equipment, using tech to increase productivity etc. All these services are available to both existing customers & non-customers alike.
Bank of Baroda has partnered with six agri companies such as AgriBegri, AgroStar, BigHaat, Poorti, EM3 and Skymet to provide a diverse set of services to farmers within the app itself. The app is available in three languages at present i.e. English, Hindi, and Gujarati – making it accessible to a wider base of farmers.
Joydeep Dutta Roy, Executive Director, Bank of Baroda said, “As one of the country’s leading public sector banks, we have a deep and enduring relationship with the Indian agriculture community. Bank of Baroda’s vision is to support Indian farmers right through their “Sow to Sell” journey. bob World Kisan is a state-of-the-art and an all-inclusive platform that will provide a wide range of services to our annadatas, helping them maximise their yields and income.”
Akhil Handa, Chief Digital Officer, Bank of Baroda said, “The bob World mobile banking app that was launched last year transformed the banking experience for millions of our customers. With the launch of the bob World Kisan app, our promise is to do the same for our farmers. It is one integrated app with a simple & intuitive design, providing a range of banking and agri services at the user’s fingertips – digitising the entire experience.”