Simpl on September 27 announced a tie-up with CCAvenue for a seamless checkout experience for enabling frictionless checkout and pay later facility on CCAvenue’s payment stacks.
Simpl-CCAvenue partnership increases seamless transactions and unbundles merchant discovery for millions of customers on the platform, it added.
“Merchants love Simpl because we allow unbundling of product discovery. Product discovery takes on new significance as Indian consumers throng e-commerce sites seeking speed and convenience at checkout. Seamless checkout elevates customer’s shopping experience while significantly reducing cart abandonments, decreasing dependence on cash on delivery and removing inefficiencies for retailers,” Nitya Sharma, CEO & Co-Founder, Simpl, said in a media statement.
T. Nandakumar Menon, Vice President – Alliances and Operations, Infibeam Avenues Ltd, said , “Our merchants will now be able to reach out to a larger universe comprising millions of Simpl’s users to drive revenue. They can provide customers with the convenience of a seamless checkout experience and the flexibility of easy repayment later. Seamless checkout is a huge boon for Indian eCommerce businesses, and hence CCAvenue will be adding more such options in the coming months and years.”
“CCAvenue has always strived to provide its mammoth merchant base with the maximum number of payment options, so they do not miss out on any business opportunities”, Menon added.