Private sector lender, Yes Bank has tied-up with one of India’s largest fintech accelerator, The Fintech Meetup to launch it’s fourth edition of ‘The Fintech Yatra’. It is a unique 60-day road journey spanning 10,000 km across rural and urban India, undertaken with the aim of accelerating the growth of the country’s fintech ecosystem.
The Fintech Yatra was flagged off in New Delhi by Union Minister of Electronics & Information Technology, Shri Ashwini Vaishnaw during the Digital Payment Utsav hosted by the ministry.
Yes Bank hopes to further accelerate the fintech revolution it had long back started by being the first bank to make APIs available to fintech partners for financial transactions. Yes Bank with being one of the market leaders in the payment ecosystem with around 40 percent market share in UPI by volume along with share in IMPS, AePS and NEFT, the bank intends to leverage the forum to mentor start-ups and co-create innovative solutions.
Beyond basic banking services and access to funding and advisory, the bank will also extend its digital infrastructure to help early stage fintech start-ups get ahead in the marketplace.
Ajay Rajan, Country Head, Transaction Banking Group, YES BANK, said, “The financial services industry is on the cusp of a digital revolution and financial technology start-ups are leading this change. YES BANK has been on the forefront of collaborating with fintech start-ups and associating with The Fintech Yatra was a natural choice as it is a unique accelerator program that provides specialised services to start-ups across the country.”
Rajan adds, “Both the organisations share the belief that fintech start-ups will become the principle growth drivers in the new economy for both India and Bharat. It will be our endeavour to handpick start-ups from the program and offer them access to YES BANK’s digital banking infrastructure as well as robust customer network, in an effort to help them scale.”
Abhishant Pant, Founder, The Fintech Meetup, said, “It gives us immense pleasure to partner with Yes Bank for the fourth edition of the Yatra. This will be a great opportunity for participating start-ups to take their business to the next level by bringing to them the necessary direction and mentorship to scale, a chance to co-create innovative solutions for Yes Bank’s customers, and giving them access to a vast network of investors and VCs.”
The Fintech Yatra envisages to catalyse the fintech ecosystem across the length and breadth of India encouraging early stage fintech start-ups to scale and mentor them.