Capital Small Finance Bank and Max Life Insurance have announced their partnership to offer life insurance offerings to Capital SFB’s customers. Through this tie-up, Capital SFB will offer its customers with a range of savings, protection, retirement, and group life insurance plans of Max Life.
Capital SFB focuses on middle income group customer segment, with special focus on rural and semi-urban areas, via an optimum ‘phygital’ distribution of their products and services. Prior to Max Life, Capital Small Finance Bank has also partnered with ICICI Prudential Life Insurance Limited and HDFC life insurance Limited to provide their life insurance products to its customers.
Sarvjit Singh Samra, MD & CEO, Capital Small Finance Bank said, “Our partnership with Max Life will pave the way for the Bank customers across the branches and other partnership channels, to access and avail innovative, flexible and varied life insurance products. Max Life has established itself as a customer-centric and quality-focused insurer; we are very confident that this partnership will create long-term value for our customers. This initiative is part of our continual efforts to assist our customers in achieving a stable financial future for themselves and their loved ones.”
V. Viswanand, Deputy Managing Director, Max Life said, “We are proud to join hands with Capital Small Finance Bank as part of our growing Bancassurance network. The bank has maintained a key regional focus, making banking more accessible for its rural, semi-urban customer base. This partnership is a testimony to our shared vision of delivering superior customer experience with best-in-class products, digital servicing and omni-channel approach. We look forward to forging a strong and long-term relationship with Capital SFB.”
