Yes Bank has partnered with National Payments Corporation of India (NPCI) to offer Rupay branded credit cards to its customers on the indigenously developed payment platform.
The card, Yes Prosperity Rewards Plus credit card is crafted for the bank’s YES Prosperity segment. Rewards points, fuel surcharge waiver, accelerated rewards points on YES Cart are some of the key features among other merchant offers.
The card was launched at the Digital Payments Utsav at New Delhi.
Rajanish Prabhu, Head – Credit Cards and Merchant Acquisition, YES BANK, said, “We are pleased to announce our partnership with NPCI to offer our customers credit cards stacked with a range of benefits. The YES Prosperity RuPay branded credit cards complement the lifestyle requirements of our customers – simplifying their purchase experience. The partnership is aligned with our ongoing efforts to expand and diversify our credit offerings for customers, ensuring that their payment journeys are contactless, enjoyable and more rewarding.”
Praveena Rai, COO, NPCI said, “We are glad to associate with YES BANK for the launch of YES Prosperity RuPay credit card. We believe that this card will offer a delightful shopping experience to the customers with attractive benefits and rewards. RuPay is gaining significant momentum in the credit card space with an increasing user base. Our tie-up with YES BANK is a step forward to take RuPay cards to a varied customer base of the country and make it an Indian household product.”
