Strap: The bank will converge 200 services under ‘bob world’ and allowing customer to open account instantly and cover 95 percent of retail banking services.
Copy: Public lender, Bank of Baroda on September 8 launched its one stop digital platform ‘bob world’
The bank is aiming to provide an all-inclusive and seamless experience, encompassing all digital banking services which are under one-roof for the convenience of customers, the bank said in the release.
It adds, “’bob World’ will offer a wide gamut of banking products and services, to be rolled out in phases, under four key pillars — Save, Invest, Borrow and Shop.”
The bank said over 200 services will be converged into one single application covering nearly 95 percent of all retail banking services which can be accessed by customers domestically and globally, the bank said.
“With an ultra-modern look and feel, the app aims to provide an intuitive experience to the customers and is carefully crafted to balance the needs of the millennial users with that of the more experienced customers,” the bank said in a release.
The bank has integrated e-commerce to provide a wholesome and rewarding experience of banking and beyond, under one roof to customers.
“The new corporate sub-brand for digital is testimony to our commitment to serve the customers across the world…With ‘bob World’, we offer all our digital offerings under one umbrella so that the customer is provided with all digital services under one roof with a consistent experience,” Sanjiv Chadha, Managing Director & CEO, Bank of Baroda said in the statement.
