Leading brokerage firm, ICICIdirect has introduced Flash Trade for F&O traders,
The firm said keeping the interest of traders and trading community in mind, it has launched a unique proposition in the form of Flash Trade, a risk contained and visually rich Futures & Options (F&O) trading module.
‘Flash Trade’, is one of its kind tool offering a safer ecosystem for trading options that helps traders visualize their entire trade on charts in a simplified manner, and allows them to trade in a single click with its ‘Up’ and ‘Down’ action buttons. Traders can set time-based exit rules so that losses are minimised and profits booked, ICICIdirect said in a statement.
The brokerage firm said it aims to deliver a single screen trading experience by providing all the features such as orders, positions, profit & loss, charts in one screen. It added, the product enables users to customise the entire trade set up of the screen and offers ‘Time based exist feature which ensures trades are squared off at their set time, imbibing discipline.
Vishal Gulechha, Head – Retail Equity, ICICI Securities said, “With a large number of new comers coming to the market daily, we see a growing need for providing guidance and risk contained environment for such investors. Towards this, we are investing significantly in IT, analytics, User Interface (UI) & User eXperience (UX), and customer behaviour journey to simplify and enrich the overall experience. Flash Trade is the outcome of this initiative and more such innovative products are being planned to launch in the future.”
“Flash Trade is user friendly and makes the trade visual in terms of risk, profitability and drawdown. The whole trading experience is simplified and advance analysis tools is also made available for matured traders to take advantage of,” he further added.
